Obsidian Group, Inc. Becomes Key Sponsor for Rice in 2017 Season

Hospitality Company puts Lindsay Rice’s Porsche 911 in the fast lane for the upcoming season

(MISSISSAUGA, May 8, 2017) Mississauga-based Obsidian Group has become a Platinum sponsor for local race car driver Lindsay Rice for her upcoming season.

Obsidian Group manages a number of well-known chains throughout Ontario: Chuck’s Roadhouse, Crabby Joe’s Bar • Grill, Coffee Culture Café & Eatery and Union Burger.

All these familiar names will be seen for the first time on the #18 Rice Racing Porsche 911 this weekend at the BEMC Spring Trophy races at the Canadian Tire Motorsport Park in Bowmanville. This is the same race weekend that Rice took home four podium wins in just last year.

“The announcement of this partnership is a perfect way to start the race season,” said driver Lindsay Rice “The Obsidian Group is a very forward-thinking company; it is a great motivation for the upcoming season to have this type of support. I could not be happier or more excited about the partnership we now have.”

Vice President of Obsidian Group, Inc., Chris Sideris said: “We are thrilled to be part of Rice Racing for 2017 and delighted we can help Lindsay towards her professional goals on the track. I am certain many of our customers will be following her successes throughout the season.”

You can follow Lindsay Rice and her team throughout the 2017 season @riceracing on Instagram, @riceracingTO on Twitter and the Rice Racing website: www.riceracing.ca.

About Obsidian Group Inc.:

Based in Mississauga, Ontario, Obsidian Group Inc. is one of Canada's leading, fastest-growing and most progressive hospitality companies. Founded in 1996 to develop, market and manage hospitality and real estate interests, Obsidian Group now manages some of the most successful brands, including Crabby Joe's Bar • Grill, Chuck’s Roadhouse Bar and Grill, Coffee Culture Café & Eatery and Union Burger.


Rice Racing is a group of motorsports professionals from Toronto, Ontario competing in Canadian motorsport since 2016. Driver of the #18 Rice Racing Porsche 911 is Lindsay Rice from Mississauga, Ontario. Race support for Rice Racing is provided by the professional mechanics team, Bestline Autotech from Vaughan, Ontario.


Lindsay Rice is a young race car driver from the city of Mississauga, Ontario. She began competitively racing just last year in Grand Touring racing, placing herself on the podium in seven of her ten races in her Porsche 911. Lindsay is an aspiring professional driver, a businesswoman, and is well-versed in marketing and brand recognition. The young driver competed in four race series in 2016, including CASC Racing, Porsche Club Racing, the Canadian Touring Car Championship and the Nissan Micra Cup Series. For 2017, Lindsay Rice will compete across Canada and the United States. Her full schedule is still to be announced.

For media inquiries, contact Brown & Cohen Communications and Public Affairs Inc

Michael Gillings 416-484-1132 ext.4 michael@brown-cohen.com

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